When companies start a new website project, most of them focus on the design first: the layout, colors, visuals, animations, and all the cool elements they want to add. But here’s the truth most agencies never tell clients:

Your content is the backbone of your entire website.

If you start a web project without content, the process becomes longer, more expensive, and far more frustrating for everyone involved. Websites built after content is prepared launch faster, rank better, convert more leads, and feel more cohesive.

At Domizwebs Agency, we’ve seen a simple pattern:
The businesses that prepare content early get the best results—every time.

So if you’re about to start a new website (or redesign your old one), this guide will walk you through exactly what to prepare, when to prepare it, and how to organize it so your project runs smooth from day one.

1. Start With Your Core Goals (This Determines ALL Content)

Before you write a single word, you need clarity on why this website exists.

Ask yourself:

This shapes the tone, structure, copywriting, visuals, and even the layout.

Example

A plumbing company in New York might have the goals:

This instantly tells us what sections the homepage should prioritize: emergency CTA, phone number above the fold, testimonials, service list, and service area details.

Without goals, content becomes guesswork.

2. Map Out Your Site Structure (AKA Your Content Blueprint)

Before writing, list your pages.

A typical service business website includes:

If you sell products:

This is called your site map, and it becomes your content checklist.

Pro Tip

If you’re unsure how many pages you need, study the websites of competitors performing well. They’ll show you what users expect in your industry.

3. Gather All Branding Materials First

Before writing content, gather everything related to your brand:

This ensures that every piece of content feels consistent and avoids rewriting later.

Not required but very helpful:

If you don’t have these, Domizwebs can help create them.

4. Write Your Homepage Content (But Keep It Short & Impactful)

Your homepage isn’t supposed to explain everything.
Its job: guide users to the right place.

Your homepage content should include:

Hero Section

Trust Builders

Clear Navigation Paths

SEO Considerations

Keep everything readable, scannable, and human.

5. Prepare Individual Service Pages (Most Important for SEO

If your business provides services, each service should have its own page.

A strong service page includes:

Google LOVES structured content like this.
Users convert higher with this too.

Why this matters

Agencies can design much better pages when they know exactly what content goes where.

6. Prepare Your “About” Page Content

This is the second most visited page on most websites.

Your About page should communicate:

People buy from people.
A strong About page boosts conversions more than most realize.

7. Write Out Your Testimonials & Case Studies

You don’t need 20 of them—5 strong testimonials can outperform dozens of generic ones.

Prepare:

Case studies should include:

This content massively increases credibility.

8. Prepare Visual Content (Photos, Videos, Graphics)

Visual assets you should prepare:

Good visuals reduce design time and improve your site’s first impression.

9. Prepare Blog Topics or Existing Content

You don’t need to write all blogs before launch.
But at least decide:

A blog with just 3–5 strong articles at launch makes your website look active and boosts SEO early.

10. Organize Everything in One Folder (Your Agency Will Love You)

Create one central folder (Google Drive or Notion works best).

Inside it:

This makes your project efficient, transparent, and stress-free.

As a web agency, nothing speeds up a project like well-organized content.

11. Final Step: Review Everything Through a User’s Eyes

Before submitting content, ask:

Great websites come from content built for the user, not for the business.

Conclusion: Content Preparation = Faster Launch + Better Results

Preparing your content before the project starts is the difference between:

A website that’s beautiful AND profitable…
vs. a website that looks nice but doesn’t convert.

At Domizwebs Agency, we help businesses organize, refine, and optimize their content so the final website performs at the highest level.

If you’re planning a new site or redesign, you can reach out to us directly through our contact page:

👉 https://domizwebs.com/#contact

We’d gladly help you prepare the perfect content foundation for your project.