Introduction: Redesigning Without Research Is a Risk

Most companies approach a redesign with one mindset:

“Let’s make it look modern.”

But great websites aren’t just modern — they are strategic weapons.

Redesigning without understanding your competitors means:

A competitive analysis ensures your redesign isn’t just prettier —
it becomes more effective, more discoverable, and more conversion-focused.

Let’s walk through the full process.

1. Identify Your Real Competitors

Before analyzing anything, you must identify who you’re competing with online.

There are three categories you should include:

A. Direct Competitors

These are businesses offering the same service in the same region.

Example:
If you’re a real estate agency in Miami, other Miami real estate firms are direct competitors.

These matter most because users compare you to them instantly.

B. Indirect Competitors

Same audience but different type of service.

Example:
A local gym and a fitness app indirectly compete for the same fitness-minded users.

Analyzing them helps you spot UX ideas your direct competitors might be ignoring.

C. Search Competitors (SEO Competitors)

These are sites that dominate the keywords you want to rank for — even if they aren’t similar businesses.

For example:
Blogs ranking for “best plumbing tips” are SEO competitors for a plumbing company.

These are crucial in shaping your content strategy during your redesign.

2. Evaluate Competitors’ Visual Design & Branding

Before touching UX or SEO, start with design fundamentals.

Ask yourself:

Look for patterns such as:

✔ Color palettes
✔ Typography trends
✔ Layout structures
✔ Use of images and illustrations
✔ Hero section styles
✔ Video usage
✔ Brand voice

This helps you understand the design expectations of your industry.

3. Analyze UX and Navigation Structure

This step is critical — users judge a website in seconds based on usability.

Key things to check:

A great redesign must be:

✔ easier to use
✔ faster to navigate
✔ more intuitive than any competitor

4. Evaluate Site Speed & Core Web Vitals

Speed affects:

If competitors load in 1.5 seconds and you load in 3 seconds, you’re losing business every single day.

Check competitor speed using:

Record:

Your redesign must match or outperform these metrics.

5. Study Their Content Strategy (Critical for SEO)

Go beyond just blogs — analyze every piece of content competitors use to attract traffic and convert customers.

Look at:

Blog topics

What are they covering?
Are there gaps in content you can fill?

Format

Do they use:

Value depth

Are articles shallow?
If yes — that’s your opportunity to win with higher quality.

Tone

Are they formal, friendly, authoritative, conversational?

Your goal is to:

✔ Identify what works
✔ Improve what’s weak
✔ Fill every gap they miss

6. Analyze Their SEO Setup (This Is Where the Real Intel Is)

Here’s what to check:

On-Page SEO:

Off-Page SEO:

Technical SEO:

Look for weaknesses such as:

Every weakness = opportunity.

7. Examine Their Conversion Funnel

This step can give you millions in insights.

Look for:

A. CTA placements

Are CTAs above the fold?
Consistent?
Compelling?

B. Offer structure

Do they offer:

C. Landing pages

Do they build dedicated pages for:

D. Trust elements

Check:

If competitors lack trust signals — this is your chance to win big with social proof.

8. Run a Feature Comparison (Very Important Before a Redesign)

Make a list of:

✔ Features competitors have

✔ Features they don’t have

✔ Features you can add that go beyond industry norms

For example:

The goal:

Build a website with better functionality than anything in your market.

9. Identify Their Weaknesses (Your Biggest Opportunities)

This is where strategy becomes power.

Look for:

Your new website must directly attack these weaknesses.

10. Turn All Findings Into a Redesign Blueprint

Now consolidate everything into a roadmap.

Your Redesign Should Focus On:

✔ outperforming competitors visually
✔ surpassing their SEO structure
✔ improving navigation and UX
✔ offering stronger value and messaging
✔ beating their speed and performance
✔ delivering better conversion strategies

This becomes the foundation of your redesign — not guesswork, not opinions.

This is how market leaders build websites that win.

11. How Domizwebs Agency Helps Businesses Redesign Strategically

At Domizwebs, we specialize in competitive research–driven redesigns.

Our approach includes:

We don’t just redesign websites —
we build websites that strategically outperform your competitors.

If you want a redesign that helps you dominate your industry:

👉 Reach out to Domizwebs here:
https://domizwebs.com/#contact